It takes a lot to build a successful brand, but you have to start with something unique and special. And that’s what Alli Webb saw in Meredith Quill’s jewelry. They met and immediately decided to go into business together. Alli came to Cam, Cam came to the team (seven out of nine of us are women) and we said, “Jewelry? Uh, yes please!” CWA is responsible for creating the entire Becket + Quill brand, including the name, website, packaging, photography, and everything else you may see.