After the success of Drybar, the Webb and Landau family had another little niche they wanted to fill. A massage chain that mirrored the fun and affordable, yet classy and sophisticated qualities of Drybar. The first Squeeze location opened in 2019 in Studio City with plans to follow the same expansion plan across the country as Drybar. CWA creates all the creative assets for Squeeze, including marketing, advertising, in-shop graphics, website photo and video content.